Innovative Management in Cincinnati is a content marketing platform. Further, that provides businesses with the tools they need to create, manage and measure content marketing campaigns.
What was the inspiration for starting your business?
We are a group of marketing professionals who were frustrated with the tools available to us. So, we needed an easy-to-use, affordable, and effective content marketing platform for our own businesses. We created Innovative Management in Cincinnati to eliminate that problem for other businesses.
What is the biggest mistake you have made as an entrepreneur?
We spent too long focusing on analytics instead of creating content. It’s important to focus on analytics, but you can’t build a successful business without creating and publishing great content. If you’re struggling to create content, try using our “5 Minute Content Writing Center” and visual editorial calendar templates. They will help you get over this hurdle quickly!
What is the biggest success you have had as an entrepreneur?
Convincing our customers to share their results with us and then being published in Entrepreneur Magazine! Our customer was recently featured in Entrepreneur Magazine after he increased leads by 300% using Innovative Management in Cincinnati!
The Innovative Management in Cincinnati Initiative is a $3.3 million project. Further, funded by the US Department of Labor (DOL) Employment and Training Administration.
The goals of the program are:
To provide targeted career counseling, job search assistance and related support services to individuals whose unemployment benefits have run out and who have exhausted other employment services available to them through the Workforce Investment Act (WIA).
To provide additional training and employment services to unemployed workers with disabilities.
The program will provide a total of 1,005 participants up to 90 hours of career services from a Workforce Investment Act (WIA) workforce investment board, including on-the-job training for 40 participants and job search assistance for 925 participants. The program will also provide a total of 622 participants up to 48 hours of employment services from a people with disabilities agency. These services will include job search assistance, on-the-job training, community work experience, and on-the-job coaching. The program will also provide information on self-employment through the development of business plans. This project will serve individuals who have been receiving unemployment benefits for more than 26 weeks but who still cannot find work.
What are the challenges of Innovative Management in Cincinnati
The biggest challenge is creating effective content without a lot of resources. We’ve found that it usually takes business owners 1-2 months to create a good amount of content and start seeing results. If they can’t commit to that amount of time, they lose out on the benefits of content marketing.
What are your goals for the future?
The success of our customers will always be our top priority. We want to continue to provide the tools and knowledge that business owners need to be successful – whether that’s by giving them more time or more results. The goal is for our business customers to create more leads, get more traffic, and increase their profits!